Continental Seamless Video Unit
Along international tire test tracks, Continental sends a mobile hybrid-space on tour.
From desert-hot tracks like the Spanish Ascari - to 40 degree minus in Finland – the hybrid space offers Continental presentation possibilities like keynotes on a small stage or simple product-movies on the 3x3 seamless-display-wall.
The challenge was to install the hardware maintenance free even though it goes on long travels with high temperature differences.
As extention to the hybrid-space, we developed a mobile exhibit gallery in the Continental Campus Hanover. It can be varied according to different visitor groups. The exhibits playfully illustrate the characteristics of different tire-material-mixes. In the “tire-walk” you can listen to the sounds of various tires on several subgrades and at the “tire-material-mixer” you learn which components give a tire more grip for winter months.