Purity as an experience. Since 2015 the Global-Experience-Center in Dusseldorf is growing as a B2B-meeting place for international retail-customers. Here Henkel stages its latest innovations in the area of Laundry & Home Care. With installations such as the 270°-cinema or the smart-shelf, we convey expert knowledge about themes such as consumer-insights, product-research, sustainability or shopper-marketing. With twelve further workstations of the highest technical and staging level, the customer journey becomes a flawless experience with lots of possibilities to participate.

The center is continuously updated to ensure I keeps up with the latest product innovations.