Can sounds be visible? At the high-tech exhibition CES in Las Vegas - definitely. Here Sennheiser introduced its 3D augmented audio experience and joint-venture with Magic Leap. A space was created in which visitors could create and reproduce virtually visible sounds in such a way that their origin became audible via the 3D sound experience.
To attune the queuing visitors, visionate created a huge LED wall with fabric covering the front on which a monochrome video teaser was played to explain what was happening inside.
A social media terminal captured visitors during manipulating virtual sound-objects via gesture control and made those video snippets available for several social media channels.