Logic and magic, those two priciples are the basis for every Sennheiser project. With a floating outer shell the 300 sqm big stand on the ISE in Amsterdam attracts attention from afar. Here is where Sennheiser presents their latest innovations from the “Education” and “Business-Communications”- devision. The six meter high portal divides the space into the two main areas “Education” and “Business”.

Using headphones and a corresponding app, visitors could test the sound quality, which Sennheiser ensures even in the furthest corner of an auditorium.

The business communication took place in a demo meeting room with a long, horizontal window. Headphones allowed visitors to connect to the meeting and hear the quality of the new ceiling-mic. A spacious bar and lounge kept retailers engaged.